Preparing the new landscape of HOSPITALITY 

 Download the 2016 program here. [pdf]

Program

  • Monday 21 March 2016

    • Morning
      • 8h30 :

        Welcome & registration at the hotel

      • 9h00 :

        Introduction speech by Georges Panayotis, President, Hospitality Factory

      • 9h15 :

        MKG Consulting : 2016, "Bulldozing the global hotel landscape : what are the next steps ?

      • 9h45 :

        Keynote speaker - Marketing

      • 10h15 :

        Round Table Clients & Marketing : Is there a new segmentation for commercial accommodations’ clients? How to reach them through personalized one2one marketing?

      • 11h00 :

        Coffee break, speed networking 

      • 11h45 :

        MKG Consulting: New clients - new behaviors : the keys to making customers happy ?

      • 12h10 :

        Round Table Brand & Distribution: The brand, the brand, the brand, what is the real value compared to an efficient and segmented online distribution?

      • 12h50 :

        Buffet cocktail, meeting with the exhibitors

    • Afternoon
      • 14h30 :

         MKG Consulting - Foncière des Régions : Operator/Investor, a couple committed to renewing the supply ?

      • 15h15 :

        Round table New offers and New actors : Should the new offer be new concepts or just refreshed concepts?

      • 16h00 :

        Coffee Break, speed networking 

      • 16h30 :

        Round table Development & Finance : is hotel investment always profitable and who benefits from it ?

  • Tuesday 22 March 2016

    • Morning
      • 8h30 :

        Welcome & registration at the hotel

      • 9h15 :

        Keynote Speaker - Economy

      • 9h45 :

        MKG Consulting : What are the new "unicorns" that will give tourism destinations their wings ?

      • 10h15 :

        Round table Destination : Destination as the new unifying element of hotel promotion and distribution

      • 11h00 :

        Coffee break, speed networking 

      • 11h45 :

        Wrap-up session : for a new controlled landscape of Hospitality Industry

      • 12h45 :

        End of the forum