Preparing the new Landscape of Hospitality
It once took a full generation to set up a new model of the tourism economy. Globalization, technology, and the evolution of needs and behaviors have sped up the transformation of the landscape of the global hotel industry. It expanded into a panoramic view, incorporating new practices, new players, new concepts… Old templates collided with online distribution, OTAs control over marketing, e-Reputation diktat, the emergence of hybrid concepts and the rapid growth of collaborative hospitality.
Now, questions need to be asked regarding the conditions for success within this new Hospitality Landscape. To do so it is necessary to consider the expectations of new generations, to understand the reasons behind the success of the newcomers, and to evaluate the present and future impact of new practices. The offensive strategy calls for a renewal of the offer through real brand marketing, a constant quest for innovation for the hotel product, for distribution partnerships and for financing methods...
In addition to the presentations, networking and debates that take place at the Global Lodging Forum each year, this year a “White Paper of the Hospitality Industry” is expected to be delivered.