The Think Tank of the Hospitality Industry in Paris.
For 20 years, the Global Lodging Forum has been the only international platform staged in France to facilitate a close encounter between the various business areas involved in the development of the hospitality industry: operators, banking institutions, real estate companies and developers. More than 600 decisions makers of the largest hotel groups, financial corporations, investors, developers etc... gather to update their knowledge on the French, European and international hotel brands. The format of the Global Lodging Forum, spread over three half-days, features a series of in-depth market analysis by MKG Consulting, themed round tables and working groups. Moreover, informal discussions are encouraged during the various coffee breaks to turn into effective business appointments.
The Global Lodging Forum provides an excellent platform for exchange – not only from hotelier to hotelier, but also from hotelier to owner, investor, developer and analyst. Such get-togethers are vital for our business which is a people business and relies on trusting, personal relationships.
In a few years, the Global Lodging Forum has become the « think tank » of the international hospitality industry. Through MKG Consulting's detailed analysis of the European and French hotel industry , the Global Lodging Forum opens the debate and reflection on new practices, new contracts, new tools, and new attitudes that will shape the future of hospitality.
Without a doubt, a do-not-miss event when you’re an actor of the European hospitality stage.
It once took a full generation to set up a new model of the tourism economy. Globalization, technology, and the evolution of needs and behaviors have sped up the transformation of the landscape of the global hotel industry. It expanded into a panoramic view, incorporating new practices, new players, new concepts… Old templates collided with online distribution, OTAs control over marketing, e-Reputation diktat, the emergence of hybrid concepts and the rapid growth of collaborative hospitality. Now, questions need to be asked regarding the conditions for success within this new Hospitality Landscape. To do so it is necessary to consider the expectations of new generations, to understand the reasons behind the success of the newcomers, and to evaluate the present and future impact of new practices. The offensive strategy calls for a renewal of the offer through real brand marketing, a constant quest for innovation for the hotel product, for distribution partnerships and for financing methods... In addition to the presentations, networking and debates that take place at the Global Lodging Forum each year, this year a “White Paper of the Hospitality Industry” is expected to be delivered.